What Is The Unit Of Analysis In Research? ( Research Methodology ) Video
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The unit of analysis is the phenomenon or entity being studied. It is generally the thing that you are sampling in a quantitative study. It varies depending on what you are interested in.
The unit of analysis may differ from the unit of observation, as you use the unit of analysis to explain the relationship set the theoretical level in the unit of observation occurs when you actually sample data. This idea of understanding the unit of observation versus the unit of analysis is important for quantitative research.
The unit of analysis is important for both quantitative research and qualitative research, but it is often discussed in quantitative research.
It differs from the level of analysis. The level of analysis generally pertains to the level at which you are analyzing a particular mechanism for a unit of analysis. For example, you might use population ecology to study the behavior of firms. Population ecology occurs at the population level (ie. aggregate) of firms but you are really studying firm behavior.
It is important to get the right unit of analysis so that the theories you choose hold and are consistent when you analyze your data. For example, if you analyze transaction costs but then you look at firm behavior, you’re likely going to capture something other than transaction costs.
Generally, you want to have the unit of analysis at the same level of analysis of your theory.
You can also focus on a unit of analysis that cuts across levels of analysis. This is called multi-level theorizing, but it generally is not recommended because unless it is well done, it makes your paper seem very shallow. Most people end up just gathering theories from many different areas to explain the unit of analysis.
The reason why you want to ensure that the unit of analysis in the level of analysis are similar is because you are unlikely to explain the phenomenon fully if you choose different levels of analysis, and rule out other possible explanations.
Check out:
What Is A Level Of Analysis? Nerd-out Wednesday
https://youtu.be/MIlQIfrXmN8
What Is A Confirmation Bias? Confirmation Biases - Nerd-Out Wednesday
https://youtu.be/72PnUjoSNKY
How To Write A Research Question - Nerd-Out Wednesdays
https://youtu.be/TQF7H0sEDcA
How Do You Analyze Data In Research When Nothing Works? - Nerd-Out Wednesday
https://youtu.be/AqRFsv7umhk
What is reliability and validity?
https://youtu.be/5lmUFIxfuAs
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