By using our services, you agree to our Privacy Policy. Click to accept.
150 chances to become an millionaire

150 chances to become an millionaire

#big wins#winners#games#casinos

Creating Buyer Personas that Drive Content Strategy - Ardath Albee - Hard Corps Marketing Show #102 Video

Is your company creating content based on what they like? Who are you creating your content for? Do you know your buyers? Are you basing your buyer personas on data alone?

An Author, Speaker, and the CEO and B2B Marketing Strategist of Marketing Interactions, Ardath Albee, challenges marketers to put in the hard work of creating buyer personas. Do you not have the resources for multiple personas? Then start with one. Listen to this episode and find out how just the one makes a difference.


~A persona cannot be based on the goals of a whole company. When you are selling to a company, you are selling to the people at that company. How does a company’s goals impact the individual’s goals and perspective that you are selling to?
~If you do not know where your buyers are spending their time, how do you know where to place your marketing?
~You need to put in the hard work. How do you become more relevant to your customers without having conversations with them?
~If you do not have the resources to create five personas, then do not create five. Start with one, or two, or three. A big difference can be made with just one.
~Sales could be asking marketing for more leads, but they may really mean more leads of higher quality.
~Challenger sell - When the seller brings insights to the buyer they did not have before, to challenge their status quo.
~Sense making - When the seller simplifies all the information the buyer has been given. The seller helps make sense of all the different facts for the buyer helping to ease the buyer’s frustrations and mitigate the risk they are weighing.
~Marketers make the mistake of equating titles to personas. It really comes down to the individual’s roles and responsibilities.
~Personas can change over time based on perspective and trend shifts. You have to stay in tune with your customers as technology and industries change.
~How can you create a content strategy when you do not know what your buyers care about?
~Persona - a fictional characterization of a person in your target segment. The persona is based on the commonalities that you find of that particular segment. For example, is the buyer willing to take risks or have they been around a long time and want to leave behind a legacy?
~Find out your buyer’s objectives, what they are responsible for, their obstacles, and what questions they ask during the buying process?
~When starting buyer persona interviews, start with your point of contact at that company and then interview the other people that were involved in the buying process.
~“If you write content that is not true to that persona, it won’t engage them.” - Ardath Albee
~Take risks, if there is something you want to do, go do it. You do not know how much time you have.


~Marketing Interactions:
~DX Summit:
~Book - eMarketing Strategies for the Complex Sale:
~Book - Digital Relevance: Developing Marketing Content and Strategies that Drive Results:

Busted Myths:

~Personas can be created just from data. - This is NOT the case. Data only tells you the what, not the why. A marketer needs to understand the perspective of the buyer, why they made certain decisions, and what they care about. Data does not tell you all of that.

About the Site 🌐

This site provides links to random videos hosted at YouTube, with the emphasis on random. 🎥

Origins of the Idea 🌱

The original idea for this site stemmed from the need to benchmark the popularity of a video against the general population of YouTube videos. 🧠

Challenges Faced 🤔

Obtaining a large sample of videos was crucial for accurate ranking, but YouTube lacks a direct method to gather random video IDs.

Even searching for random strings on YouTube doesn't yield truly random results, complicating the process further. 🔍

Creating Truly Random Links 🛠️

The YouTube API offers additional functions enabling the discovery of more random videos. Through inventive techniques and a touch of space-time manipulation, we've achieved a process yielding nearly 100% random links to YouTube videos.

About YouTube 📺

YouTube, an American video-sharing website based in San Bruno, California, offers a diverse range of user-generated and corporate media content. 🌟

Content and Users 🎵

Users can upload, view, rate, share, and comment on videos, with content spanning video clips, music videos, live streams, and more.

While most content is uploaded by individuals, media corporations like CBS and the BBC also contribute. Unregistered users can watch videos, while registered users enjoy additional privileges such as uploading unlimited videos and adding comments.

Monetization and Impact 🤑

YouTube and creators earn revenue through Google AdSense, with most videos free to view. Premium channels and subscription services like YouTube Music and YouTube Premium offer ad-free streaming.

As of February 2017, over 400 hours of content were uploaded to YouTube every minute, with the site ranking as the second-most popular globally. By May 2019, this figure exceeded 500 hours per minute. 📈

List of ours generators⚡

Random YouTube Videos Generator

Random Film and Animation Video Generator

Random Autos and Vehicles Video Generator

Random Music Video Generator

Random Pets and Animals Video Generator

Random Sports Video Generator

Random Travel and Events Video Generator

Random Gaming Video Generator

Random People and Blogs Video Generator

Random Comedy Video Generator

Random Entertainment Video Generator

Random News and Politics Video Generator

Random Howto and Style Video Generator

Random Education Video Generator

Random Science and Technology Video Generator

Random Nonprofits and Activism Video Generator

By using our services, you agree to our Privacy Policy.
Alternative random YouTube videos generator: vTomb

YoutuBeRandom © 2024