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The Value of Corporate Purpose

Many companies are now seeking a way to signal their purpose; their reason for being beyond profits. In doing so, some companies have chosen to become certified B Corps or adopt alternative legal forms, such as the Public Benefit Corporation. But why do companies choose to signal their commitment to society and what are the potential mechanisms to do so?

To learn more: http://www.kksadvisors.com/value-of-corporate-purpose

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