TAXONOMIES AND PUBLISHING: This short video by John Bond of Riverwinds Consulting discusses taxonomies and publishing. FIND OUT more about John Bond and his publishing consulting practice at www.RiverwindsConsulting.com
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Hi there. I am John Bond from Riverwinds Consulting and this is Publishing Defined.
Today I am going to discuss taxonomies and scholarly publishing.
Taxonomy is the practice and science of classification. The word has evolved and now applies to the classification of things, concepts, as well as the principles underlying such classification. Most taxonomies have a hierarchical structure.
A taxonomy is not metadata. A reminder that metadata is data about data. For a journal article, metadata might include the article title, authors’ names, journal name that published it, issue, page numbers, and a host of other items. Each field likely follows an established and recognized format. Metadata is necessary to make a piece of content discoverable to a reader or user.
A taxonomy takes that metadata or information and relates it to all the other pieces of content. A taxonomy should encompass the entire subject and be an agreed upon standardized list of terms that insures consistent tagging of pieces of content.
Taxonomies are used in search to surface the right piece of content and then provide closely related content to the reader. Sometimes, an organization or publisher may create their own taxonomy. Preferable is when there are agreed upon taxonomies within a subject area or discipline.
Taxonomies should be part of the big picture in content creation, including: in production when content is being created, when metadata formatting being decided upon, with content storage whether with a content management system (or CMS) or digital asset management system (or DAM), in website design and the user interface, and of course in search and discoverability decisions.
Well that’s it. Hit the Like button below if you enjoyed this video. Please subscribe to my YouTube channel and click on the link to see my previous video on metadata.
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This site provides links to random videos hosted at YouTube, with the emphasis on random.
The original idea for this site actually stemmed from another idea to provide a way of benchmarking the popularity of a video against the general population of YouTube videos. There are probably sites that do this by now, but there wasn’t when we started out. Anyway, in order to figure out how popular any one video is, you need a pretty large sample of videos to rank it against. The challenge is that the sample needs to be very random in order to properly rank a video and YouTube doesn’t appear to provide a way to obtain large numbers of random video IDs.
Even if you search on YouTube for a random string, the set of results that will be returned will still be based on popularity, so if you’re using this approach to build up your sample, you’re already in trouble. It turns out there is a multitude of ways in which the YouTube search function makes it very difficult to retrieve truly random results.
So how can we provide truly random links to YouTube videos? It turns out that the YouTube programming interface (API) provides additional functions that allow the discovery of videos which, with the right approach, are much more random. Using a number of tricks, combined some subtle manipulation of the space-time fabric, we have managed to create a process that yields something very close to 100% random links to YouTube videos.
YouTube is an American video-sharing website headquartered in San Bruno, California. YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered users can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially inappropriate are available only to registered users affirming themselves to be at least 18 years old.
YouTube and selected creators earn advertising revenue from Google AdSense, a program which targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Music and YouTube Premium, subscription services respectively offering premium and ad-free music streaming, and ad-free access to all content, including exclusive content commissioned from notable personalities. As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day. As of August 2018, the website is ranked as the second-most popular site in the world, according to Alexa Internet, just behind Google. As of May 2019, more than 500 hours of video content are uploaded to YouTube every minute.
YouTube has faced criticism over aspects of its operations, including its handling of copyrighted content contained within uploaded videos, its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, hosting videos ostensibly targeting children but containing violent and/or sexually suggestive content involving popular characters, videos of minors attracting pedophilic activities in their comment sections, and fluctuating policies on the types of content that is eligible to be monetized with advertising.